The Center for Human Rights Campaigns
Overview
As the graphic designer for the Center of Human Rights, I developed campaigns, infographics, and promotional materials to raise awareness for social issues, including mental health advocacy. The challenge was to create visually inclusive and impactful designs that resonate with diverse audiences, prioritizing clarity, accessibility, and positive messaging to effectively engage the public.
Role
Graphic Design
Duration
10h - 20h per project
Tools
Adobe Illustrator
Indesign
Canva
Team
Cindy Yin (Designer)
01. Well Being Week
This winter campaign drew inspiration from the snowdrop flower, a symbol of hope that blooms even in the coldest months. Just as these flowers push through harsh conditions, they remind us that personal growth remains possible even during mental health struggles.
02. International Women's Day
For this campaign, I moved beyond clichéd imagery to create a more symbolic representation of womanhood. Inspired by the historical use of the rose as a feminist symbol, I designed a rose that incorporates and reinterprets recognized gender symbols (such as the female, bi, and trans symbols) within its petals. This approach celebrates all definitions of womanhood,
03. Active Bystander Recruitment
Developed for the Center for Human Rights, this campaign aimed to recruit and train volunteers known as 'Active Bystanders' to support events and initiatives. The goal was to create compelling visuals that clearly communicated the role's importance and encouraged community participation in the Center's mission
04. STI Infographic
I designed these informational posters to educate about different types of STIs while directing people to local resources for help. My goal was to address the topic seriously yet approachably, using friendly visuals to encourage open conversations while ensuring the design remained respectful. The posters provide clear guidance for those seeking support, making vital resources easily accessible.
05. Halloween Safety Comics
To promote Halloween safety, the Center created two comics: one for students planning to go out and another for staff and parents supervising young trick-or-treaters. To make the content engaging, I used animal characters to illustrate safety tips, presenting them in a fun comic format rather than a standard dos-and-don'ts list.
06. Valentine Cards
I designed these Valentine's Day postcards to promote the Department of Human Rights. Some cards were meant for sharing with family, friends and loved ones, while others focused on self-love and personal encouragement. All featured lighthearted phrases (though occasionally cliché) were provided by my manager.
Takeaways
Brand Consistency – Championed a unified visual identity across posters, brochures, and tickets, ensuring the Kimchi Festival felt cohesive while keeping designs lively and culturally authentic.
Cultural Storytelling – Researched Korean aesthetics and kimchi’s heritage to craft visuals that balanced modern playfulness with traditional respect, avoiding clichés.
Strategic Layouts – Sharpened hierarchy and composition skills to present information clearly, making festival details engaging and accessible for diverse audiences.
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