Kimchi Festival
Overview
I designed the brand identity for the Kimchi Festival, a fictional event celebrating Korea’s iconic dish and its countless variations. The challenge was balancing English and Korean typography since the festival takes place in Toronto, catering to both Korean communities and global audiences eager to explore the culture. I aimed to reflect Korean aesthetics without relying on overused Asian design clichés, opting for bold, modern visuals that feel fresh yet rooted in tradition.
Role
Visual Design
Branding
Duration
6 Weeks
Tools
Adobe Illustrator
Figma
Indesign
Team
Cindy Yin (Designer)
01. Process
For my research, I explored kimchi’s history and cultural significance, blending authenticity with modern appeal by identifying contemporary locations and traditions. Here is a link to the research! [Link Here]
02. Design System
For the Kimchi Festival, I created a vibrant design system using bold red and yellow to capture the event's lively and appetizing spirit. I paired this with playful, dynamic typography to reflect the fun, festive atmosphere.
03. Final Design
Takeaways
Brand Consistency – Championed a unified visual identity across posters, brochures, and tickets, ensuring the Kimchi Festival felt cohesive while keeping designs lively and culturally authentic.
Cultural Storytelling – Researched Korean aesthetics and kimchi’s heritage to craft visuals that balanced modern playfulness with traditional respect, avoiding clichés.
Strategic Layouts – Sharpened hierarchy and composition skills to present information clearly, making festival details engaging and accessible for diverse audiences.
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