Maximize Conversion : Fashion UI
Overview
A presentation hosted between Jenn Studio and TFI (Toronto Fashion Incubator) for aspiring fashion designers looking to launch their own e-commerce sites, as well as entrepreneurs aiming to maximize sales on the Shopify platform. The presentation was later showcased at Toronto Tech Week.
Role
UX Research
UX/UI Designer
Duration
2 Weeks
Tools
Figma
Team
Cindy Yin (Designer)
Jenn Nguyen (Supervisor)
Allen L (Motion Graphics Designer)
Problem:
Aspiring fashion designers and Shopify store owners struggle to optimize their sites for conversions due to limited UX/UI knowledge
Solution:
We created a presentation showing a high-converting fashion app demo. We explained what makes the app successful so Shopify store owners could apply these tips to boost sales.
My Contributions
Researched UX trends – Conducted competitive analysis of 70+ fashion brands, supplemented by data from multiple credible e-commerce sources. Organized findings into actionable insights to inform design decisions.
Designed the app prototype – Developed all mockups from scratch with a focus on high-converting features, ensuring an intuitive and effective user experience.
Layout and designed slide deck – Designed a clean, engaging, and easy-to-follow presentation to effectively communicate key insights and design solutions.
01. Research
My research combines online sources (like Shopify) with firsthand insights from Jenn, a 10-year e-commerce design veteran. It was important to Jenn that this data remained credible, as that's what the studio was known for.
02. Low Fidelity
Due to the majority of consumers using mobile devices to make purchases, we decided to exclusively focus on mobile design
03. Final Design
Takeaways
UX Research: Learned how to conduct high-quality secondary UX research by reviewing academic papers and analyzing real-world experiences. Gained valuable insights through mentorship from Jenn, who shared her expertise from working at various e-commerce companies.
E-commerce Design: Learned practical UX/UI strategies that enhance user experience in e-commerce platforms, with a focus on design elements that drive engagement and increase conversion rates.
Client-Centric Design Process: Presented designs to stakeholders (Director of Toronto Fashion Incubator), learned to balance client goals with data-driven design decisions to deliver actionable e-commerce solutions.
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